globalstar
GTplayer 武狄
科技
合作平台
项目亮点
兴趣垂类品牌深度圈层营销抢占市场案例 陪伴品牌从平台内红人矩阵投放到全生态内容布局
51.2M
社媒累计曝光
75+
累计落地红人
2.4M
单次最高曝光
78%
爆文率
合作项目背景
中高端电竞座椅头部品牌,2021年正式进入北美布局。需要挖掘大量兴趣圈层内具备消费潜力的Z世代年轻受众,同时辐射泛圈层人群,以此进一步市场开拓及知名度打造。

Gtplayer is a mid to high end brand well-loved by gamers in the U.S., U.K., Germany, Japan, and Spain along with many other countries for its high-quality gaming chairs.
GlobalStar 解决方案
GS与品牌开启深度战略合作,为品牌制定社媒营销策略,以TikTok为主战场开启深度圈层营销,辐射泛圈层人群,以「多次触达深度收割」为核心策略为品牌打开北美市场。

GlobalStar has partnered with various gaming related influencers to design customized advertisement campaigns. In the beginning stages of the campaign, GlobalStar primarily matched e-sports,gaming, and unboxing creators to create original content.

Further collaborations entailed more creative content creation partnering Gtplayer with influencers across many categories such as #cosplay,#anime,#programmer and so on. This campaign allowed GTplayer to not only further penetrate existing consumer demographics, but also successfully expand their target demographic significantly increasing their audience worldwide.
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