GTplayer 武狄
科技
合作平台
项目亮点
兴趣垂类品牌深度圈层营销抢占市场案例
陪伴品牌从平台内红人矩阵投放到全生态内容布局
51.2M
社媒累计曝光
75+
累计落地红人
2.4M
单次最高曝光
78%
爆文率
合作项目背景
中高端电竞座椅头部品牌，2021年正式进入北美布局。需要挖掘大量兴趣圈层内具备消费潜力的Z世代年轻受众，同时辐射泛圈层人群，以此进一步市场开拓及知名度打造。
Gtplayer is a mid to high end brand well-loved by gamers in the U.S., U.K., Germany, Japan, and Spain along with many other countries for its high-quality gaming chairs.
Gtplayer is a mid to high end brand well-loved by gamers in the U.S., U.K., Germany, Japan, and Spain along with many other countries for its high-quality gaming chairs.
GlobalStar 解决方案
GS与品牌开启深度战略合作，为品牌制定社媒营销策略，以TikTok为主战场开启深度圈层营销，辐射泛圈层人群，以「多次触达深度收割」为核心策略为品牌打开北美市场。
GlobalStar has partnered with various gaming related influencers to design customized advertisement campaigns. In the beginning stages of the campaign, GlobalStar primarily matched e-sports,gaming, and unboxing creators to create original content.
Further collaborations entailed more creative content creation partnering Gtplayer with influencers across many categories such as #cosplay,#anime,#programmer and so on. This campaign allowed GTplayer to not only further penetrate existing consumer demographics, but also successfully expand their target demographic significantly increasing their audience worldwide.
GlobalStar has partnered with various gaming related influencers to design customized advertisement campaigns. In the beginning stages of the campaign, GlobalStar primarily matched e-sports,gaming, and unboxing creators to create original content.
Further collaborations entailed more creative content creation partnering Gtplayer with influencers across many categories such as #cosplay,#anime,#programmer and so on. This campaign allowed GTplayer to not only further penetrate existing consumer demographics, but also successfully expand their target demographic significantly increasing their audience worldwide.
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