Modelones
美妆
合作平台
项目亮点
借势红人内容打造趣味性品牌案例
同品牌一起共创玩味内容深度挖掘红人多样玩法
27.4M
全平台累计曝光
10K+
平均点赞量
10.8%
平均互动率
69%
曝光精准度提升
合作项目背景
Modelones是早期开始做出海业务的中国品牌，以平价多彩甲油为核心产品线，已经成功布局海外多个市场。
Modelones is a nail art brand for all mani-pedi artists who seek stylish nail design and unique self-expression. They are an industry-leading producer of gel nail polish attracting and gaining popularity among world-wide mani-pedi artists through their product's ability to disperse vibrant colours and invigorating energy into people's lives.
Modelones is a nail art brand for all mani-pedi artists who seek stylish nail design and unique self-expression. They are an industry-leading producer of gel nail polish attracting and gaining popularity among world-wide mani-pedi artists through their product's ability to disperse vibrant colours and invigorating energy into people's lives.
GlobalStar 解决方案
GlobalStar在合作中帮助品牌锁定不同维度的达人画像，以高趣味强娱乐性内容为核心进行广泛种草，实现为站点快速引流。GS协助品牌主打TikTok红人种草，凭借北美红人市场的深耕成为品牌在北美的战略合作伙伴，继续与品牌方一起开展直播等其他业务探索。
GlobalStar identified several key traits that made influencers likely to be good candidates for promoting Modelones including engagement and creativity levels, frequency of posts, and whether or not the influencer operated on multiple platforms.
Afterwards, influencers with matching traits created videos of authentic moments in which influencers shared Modelones with their loved ones. The authenticity theme appealed to followers and the campaign successfully drove scale awareness and boosted Modelones’ sales.
GlobalStar identified several key traits that made influencers likely to be good candidates for promoting Modelones including engagement and creativity levels, frequency of posts, and whether or not the influencer operated on multiple platforms.
Afterwards, influencers with matching traits created videos of authentic moments in which influencers shared Modelones with their loved ones. The authenticity theme appealed to followers and the campaign successfully drove scale awareness and boosted Modelones’ sales.
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