花西子 Florasis
美妆
合作平台
项目亮点
头部国货彩妆品牌进入陌生新市场打造爆款内容
陪伴品牌从选品测试卖点挖掘到蓄水进入持续铺量爆发
150M
全平台累计曝光
4.9M+
累计互动量
4.92M
单次最高曝光
591.9K
单次最高点赞
合作项目背景
中国头部美妆品牌，在2021年开启欧美市场全球化战略目标。品牌自身具备强烈的风格属性，希望能够通过文化带动产品，引流北美消费潮流，实现品牌爆品打造和破圈营销。
Recommended by Jeffree Star, Florasis is a beauty brand that has rapidly gained a huge following establishing a large loyal customer base worldwide due to its unique appealing aesthetics.
Recommended by Jeffree Star, Florasis is a beauty brand that has rapidly gained a huge following establishing a large loyal customer base worldwide due to its unique appealing aesthetics.
GlobalStar 解决方案
GlobalStar与品牌从全平台中腰部博主开始合作，着重创意产品展示及文化输出，测试具备爆款潜力的选品，后期逐步扩大量级，深度合作打造现象级爆品、实现在北美市场的更大范围曝光。
In cultivating creators for Florasis events, GlobalStar relies on pre-existing relationships within the beauty industry.We identified and partnered with beauty and lifestyle content creators strongly aligned with its brand image to further increase brand awareness and expand to new audiences.
In one project, we partnered Florasis with @meredithduxbury to create contents that ultimately reached 4.9M views and 592K likes despite only a 200K influencer follower base at the time but has risen to become a top-tier influencer with 15.2M+ followers.Through repeated collaborations, GlobalStar has proven its ability to drive performance, ultimately forming a long-lasting partnership with Florasis.
In cultivating creators for Florasis events, GlobalStar relies on pre-existing relationships within the beauty industry.We identified and partnered with beauty and lifestyle content creators strongly aligned with its brand image to further increase brand awareness and expand to new audiences.
In one project, we partnered Florasis with @meredithduxbury to create contents that ultimately reached 4.9M views and 592K likes despite only a 200K influencer follower base at the time but has risen to become a top-tier influencer with 15.2M+ followers.Through repeated collaborations, GlobalStar has proven its ability to drive performance, ultimately forming a long-lasting partnership with Florasis.
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