追觅科技 dreame
3C
合作平台
项目亮点
高客单品牌深度绑定种草平台案例
陪伴品牌从产品反馈及目标人群测试到起量投放
12.3M+
社媒累计曝光
15K+
平均点赞量
11.5%
平均互动率
53K+
单次最高点赞量
合作项目背景
Dreame是专注家庭清洁和时尚个护的头部DTC品牌，锚定中高端客户为核心人群。面临垂类博主稀缺，消费者决策周期长等问题，希望在欧美市场进一步扩大品牌曝光，提升占有率。
Dreame is an innovative company that focuses on high-end cleaning appliances by leveraging astrodynamics technologies .With their driving force and leading enterprise of smart household cleaning appliances, they have rapidly gained fervor among the young adult demographic.
Dreame is an innovative company that focuses on high-end cleaning appliances by leveraging astrodynamics technologies .With their driving force and leading enterprise of smart household cleaning appliances, they have rapidly gained fervor among the young adult demographic.
GlobalStar 解决方案
GlobalStar协助品牌制定社媒营销矩阵策略，以「快速曝光+场景植入」作为核心策略在社媒上进行广泛种草，以达到创造需求场景的同时缩短用户决策周期的目的，成功帮助品牌占领市场
GlobalStar curated and worked with top-tier influencers who created engaging and genuine content in a variety of verticals on TikTok. Created content were product oriented with emphasis on showcasing the versatility of the various vacuum appliances by displaying the many locations in which the product could be utilized.
The chosen influencers for the campaign connected with their followers giving them a glimpse of their daily life and how essential Dreame was in making it ideal. In the end, GlobalStar helped the brand create record low CPM levels and also aided the brand in further penetrating their target demographic.
GlobalStar curated and worked with top-tier influencers who created engaging and genuine content in a variety of verticals on TikTok. Created content were product oriented with emphasis on showcasing the versatility of the various vacuum appliances by displaying the many locations in which the product could be utilized.
The chosen influencers for the campaign connected with their followers giving them a glimpse of their daily life and how essential Dreame was in making it ideal. In the end, GlobalStar helped the brand create record low CPM levels and also aided the brand in further penetrating their target demographic.
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