科沃斯 Ecovas
3C
合作平台
项目亮点
高客单垂类品牌抢占品类消费者心智案例
陪伴品牌从单平台矩阵红人策略到跨平台联动营销
10.6%+
平均互动率
4.39M
社媒累计曝光
20.4K
平均点赞量
10+
每月落地红人
合作项目背景
专注智能家电的头部品牌，隶属中国出海品牌50强。由于品类客单高、功能优势展示讲解复杂等问题，面临高精垂优质博主资源稀缺，红人合作把控不确定性高等问题，品牌希望能制定完整的社媒渠道策略，以此推进品牌全球化出海战略目标。
Already the leader in auto-cleaning robots, Ecovas relies on the fruits of its R&D developing a high-quality fully-automated vacuum cleaner that has gained widespread popularity among young adults.
Already the leader in auto-cleaning robots, Ecovas relies on the fruits of its R&D developing a high-quality fully-automated vacuum cleaner that has gained widespread popularity among young adults.
GlobalStar 解决方案
GS协助品牌制定了以红人深度测评种草为核心的全年社媒渠道矩阵策略，为品牌多维储备垂类优质红人并有节奏、有策略地推进红人合作铺排，助力品牌进一步收割北美市场份额。
Ecovas partnered with GlobalStar in an effort to drive sales and increase brand awareness. During the holiday lead-up, YouTube's top tech and gaming influencers produced original content to showcase the features of Ecovas's auto-cleaning robots. Their engaging content was not only informative but truly showcased the versatility of Ecovas and how it could be utilized in many different settings.
Ecovas partnered with GlobalStar in an effort to drive sales and increase brand awareness. During the holiday lead-up, YouTube's top tech and gaming influencers produced original content to showcase the features of Ecovas's auto-cleaning robots. Their engaging content was not only informative but truly showcased the versatility of Ecovas and how it could be utilized in many different settings.
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