Moody
美妆
合作平台
项目亮点
特殊品类品牌从0到1冷启动投放案例
陪伴品牌从平台内容测试到超头部博主影响力投放
2.94M+
社媒累计曝光
5000$
单个红人议价节省
1.4M
#moodylenses话题曝光
18+
超头部落地红人
合作项目背景
Moody在开启海外布局初，鉴于美瞳品类特殊性，红人合作落地困难，难以上线大体量博主，全球化难度系数非常高，进度缓慢，因此品牌希望能实现和头部博主合作，进军北美市场。
Moody is an avant-garde colored contact lenses brand that has swept through Asia gaining huge popularity among GenZ consumers due to its world-class manufacturing & product design.
Moody is an avant-garde colored contact lenses brand that has swept through Asia gaining huge popularity among GenZ consumers due to its world-class manufacturing & product design.
GlobalStar 解决方案
GlobalStar协助品牌完成海外从0到1的平台红人内容探索，测试确认最适推广合作平台，同时开发超头部红人落地合作，为品牌打造信任背书，打消消费者顾虑，成功为品牌培育新的北美市场。
GlobalStar recruited 18 top tier, right-fit YouTube & TikTok influencers to initiate a #5 Days 5 Looks 1 Girl# challenge matching different make-up aesthetics and #ootd to different Moody contact lenses.
Throughout the challenge, the influencers demonstrated strong fashion sense in matching different make-up styles to outfits. The campaign was successful in producing high-quality content that relayed the brand’s message in a way that resonated across an omnichannel presence in order to target the Gen Z demographic.
GlobalStar recruited 18 top tier, right-fit YouTube & TikTok influencers to initiate a #5 Days 5 Looks 1 Girl# challenge matching different make-up aesthetics and #ootd to different Moody contact lenses.
Throughout the challenge, the influencers demonstrated strong fashion sense in matching different make-up styles to outfits. The campaign was successful in producing high-quality content that relayed the brand’s message in a way that resonated across an omnichannel presence in order to target the Gen Z demographic.
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