TikTok
App
合作平台
项目亮点
APP类客户跨平台用户裂变增长案例
陪伴品牌从特定节点事件营销到长期稳定投放
8.4M
触达当地用户
76%+
超额完成目标
46%+
用户活跃度增加
80%
触达精准度提升
合作项目背景
全球12亿月活的短视频平台，希望能够通过红人营销进行活动信息的植入，增加目标地区的用户日活，提升用户在APP内的活跃度。
TikTok is the #1 global short video app beloved by audiences of all ages and backgrounds. Since its release, TikTok has already spread across 150+ countries and regions boasting 1B+ monthly active users.
TikTok is the #1 global short video app beloved by audiences of all ages and backgrounds. Since its release, TikTok has already spread across 150+ countries and regions boasting 1B+ monthly active users.
GlobalStar 解决方案
GlobalStar协助TikTok制定以用户拉新和促活为目标的红人策略，凭借积累的当地红人资源，短时间内落地大量加拿大的优质博主，超额完成客户目标，并建立同TikTok官方的多项深度业务合作。
In January, TikTok approached GlobalStar in hopes of a Valentines collaboration to spur platform user growth and also maintain existing user activity levels. We initiated the campaign by connecting TikTok to our extensive database of influencers.
Relying on deep-existing relationships with top-tier TikTok influencers, we identified the most suitable creators for the campaign and delivered outstanding results within a short timeframe of one and a half months. Strong call-to-actions ultimately drove users to the TikTok platform through engaging them with meaningful and entertaining short videos.
In January, TikTok approached GlobalStar in hopes of a Valentines collaboration to spur platform user growth and also maintain existing user activity levels. We initiated the campaign by connecting TikTok to our extensive database of influencers.
Relying on deep-existing relationships with top-tier TikTok influencers, we identified the most suitable creators for the campaign and delivered outstanding results within a short timeframe of one and a half months. Strong call-to-actions ultimately drove users to the TikTok platform through engaging them with meaningful and entertaining short videos.
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